Passionate innovator and designer of services, systems, products, and experiences
INTRODUCTION
6 years work experience at the intersection of design, strategy and behaviour change, working with some of the world's leading life-science and public sector organisations. I work across the full design process, from research and framing to strategy and delivery.
My recent work sits at the intersection of systems thinking, participatory research and strategic foresight, and has been recognised by the Service Design Network Global Awards, the Philips Design Challenge and the UN Ocean Decade.
EDUCATION
2024 - 2025
MA, Service Design
Royal College of Art
Supported by the RCA President and Vice-Chancellor's UK Scholarship
2019
BA, Creative Advertising
Leeds Arts University, United Kingdom
Erasmus Exchange
2015 - 2019
BA, Design Management
Faculty of Design, Slovenia
First Class Honours
work
2025
Incubation Programme Fellow I Philips
London, UK
Development of DiaLog, a women’s and non-binary healthcare service addressing prolonged diagnostic uncertainty andcommunication breakdowns in clinical pathways / Refined the service model, value proposition and implementation strategy through research, prototyping and stakeholder-informed design development
2019 - 2026
Senior Clients Solutions Manager I Open Water
London, UK
Designed behaviour and culture change programmes for complex, regulated organisations / Built strategic narratives, proposals and visual frameworks to communicate complex challenges / Researched stakeholder needs, behavioural barriers and transformation opportunities / Facilitated workshops with senior and multidisciplinary stakeholders.
Clients include: NHS, Pfizer, Johnson & Johnson, Alexion, AstraZeneca, etc.
2025
Teaching Assistant I Royal College of Art
London, UK
Supported an RCA & LBS joint programme, guiding student teams through opportunity framing, business model development and idea-to-proposition translation.
2018
Design Management Internship I Chamber of Commerce and Industry
Ljubljana, Slovenia
Collaborated with Alples, a leading Slovenian furniture manufacturer, on strategy, innovation and customer experience / Contributed to brand enhancement research focused on market competitiveness and growth
Other Activities
honours & Awards
Service Design Network
Award Winner 2025
Student Service Design Challenge
1st Place - Philips Brief
Foresight Sprint I UN Ocean Decade
1st Place
The Drum | Chip Shop Awards
2nd Place - Best Retail
Rozman's Award
Visible achievements in the field of design
certifications
Mental Health First Aid and Mental
Health Advocacy in the Workplace
NCF CACHE
Design for Good Practitioner Certification
Design For Good
Research Ethics Evaluation Certification
THREE
Applied Behavioural Science
Ogilvy Consulting
McKinsey Forward Program
McKinsey & Company
Enterprise Design Thinking Co-Creator
IBM
skills
Service & Systems Design
Service Design · Transition Design · Co-design · Journey Mapping · Ecosystem Mapping · Prototyping · Design Thinking
Research & Analysis
Qualitative Research · Ethnographic Research · User Research · Problem Framing · Data Interpretation
Strategy & Foresight
Futures Thinking · Scenario Development · Systems Thinking · Horizon Scanning · Policy Analysis · Anticipatory Governance
Communication
Visual Communication · Information Design · Strategic Narrative · Graphic Design
TESTIMONIALS
1/3
Dr. Federico Vaz, FRSA
Royal College of Art
